Search Takeaway: The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon. If you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell.

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Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on Drop in on my course, virtually, to hear the core thesis behind my work on "the end of The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon.

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  • Drop in on my course, virtually, to hear the core thesis behind my work on "the end of
  • The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon.
  • Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on
  • If you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell.

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Supporting Media Notes

Going from the concept of sustainable competitive advantage to one of transient advantage
Rita McGrath: Want a competitive edge? Ignore stability.  | Big Think
What is a transient advantage? by Rita McGrath, Author of The End of Competitive Advantage
Sustainable Competitive Advantages Explained
7.2  The importance of building a sustainable competitive advantage
Rita McGrath: The End of Competitive Advantage Trailer
EP 237: End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business w...
How strategy has changed as we've left behind the concept of sustainable competitive advantage
Sustainable Competitive Advantages: Product Excellence Explained
Rita McGrath on The End of Competitive Advantage
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Check Related Context
Going from the concept of sustainable competitive advantage to one of transient advantage

Going from the concept of sustainable competitive advantage to one of transient advantage

Drop in on my course, virtually, to hear the core thesis behind my work on "the end of

Rita McGrath: Want a competitive edge? Ignore stability.  | Big Think

Rita McGrath: Want a competitive edge? Ignore stability. | Big Think

Read more details and related context about Rita McGrath: Want a competitive edge? Ignore stability. | Big Think.

What is a transient advantage? by Rita McGrath, Author of The End of Competitive Advantage

What is a transient advantage? by Rita McGrath, Author of The End of Competitive Advantage

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on

Sustainable Competitive Advantages Explained

Sustainable Competitive Advantages Explained

How do some firms always seem to stay ahead? Well many firms have developed

7.2  The importance of building a sustainable competitive advantage

7.2 The importance of building a sustainable competitive advantage

Read more details and related context about 7.2 The importance of building a sustainable competitive advantage.

Rita McGrath: The End of Competitive Advantage Trailer

Rita McGrath: The End of Competitive Advantage Trailer

Read more details and related context about Rita McGrath: The End of Competitive Advantage Trailer.

EP 237: End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business w...

EP 237: End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business w...

The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon. At the very least, ...

How strategy has changed as we've left behind the concept of sustainable competitive advantage

How strategy has changed as we've left behind the concept of sustainable competitive advantage

Drop in on a recent Columbia Executive Education class to hear how

Sustainable Competitive Advantages: Product Excellence Explained

Sustainable Competitive Advantages: Product Excellence Explained

If you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell.

Rita McGrath on The End of Competitive Advantage

Rita McGrath on The End of Competitive Advantage

Read more details and related context about Rita McGrath on The End of Competitive Advantage.